Saturday, January 15, 2011

a new look for the future


Starbucks has unveiled a new adaptation of its infamous Siren to mark its 40th anniversary. There was quite some planning that went into the change...

Plus, here's a little story about why their logo is a Siren. Some of the comments are pretty funny too - only coffee enthusiasts could have a heartfelt thread, writing things like, "As I studied her image I felt the freedom now of the siren, reaching beyond that circle she is THE PINNACLE without justification."

I'm fine with the new look, as long as they still have their Christmas cups! Happy reading!

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